Do you have a strategy for your personal brand? As Tom Peters said in Fast Company, “All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.”
Recruiters, prospects, and customers all develop instant opinions of you through social profiles and a simple web search of your name. Empower your digital personal brand in this session with Stacey Harmon’s 8 guiding principles, each designed for the socially savvy and not-so-savvy alike. Whether you’ve been marketing on-line for years or are still struggling to get started, this session is guaranteed to enrich your knowledge of personal brand building on social sites and craft a positive, professional, and likable image of you in today’s digital world.
Harmon Enterprises is led by Principal Stacey Harmon, who brings over 19 years of marketing experience to her perspective. Stacey’s marketing career began in 1995 when she started working in the in-house marketing department of Newport Beach’s premier residential brokerage. Stacey’s work history spans marketing, technology, real estate sales, operations, and entrepreneurship. Her experience, coupled with an MBA from the University of California, Irvine, has led Stacey to establish Harmon Enterprises, where she can exercise her passion for social media strategy, modern marketing, and powerful, digital workflows that transform businesses.
Stacey is an Evernote Business Certified Consultant (EBCC) and Evernote's Marketing Ambassador. Among Evernote's 100 million users, EBCC's 25 member inaugural class and approximately 60 ambassadors worldwide, she is truly one in a million. In addition to her consulting efforts, she has authored two books: "Facebook Page Marketing: Content Strategies for Real Estate" and "Untethered with Evernote: Tips and Workflows for Independent Entrepreneurs." Stacey has established herself as a nationally recognized expert who speaks on effective digital branding, social media marketing, and digital workflow management through Evernote.