skip main site navigation go to current site section navigation

McCombs Community

Career Webinar: Independent Consulting with Robbie Kellman Baxter


Beyond the Basics: Independent Consulting for the Experienced Consultant

You’re already living the dream.

You've hung out your shingle as an independent consultant, are known as an expert consultant in your field, and are making six figures. What’s next? How do you take your consulting practice to the next level—whether that means more money, less labor, or new markets?

Join us for an inspiring, practical webinar, designed specifically for MBAs, and led by Robbie Kellman Baxter. Robbie has enjoyed tremendous success as an independent consultant, and is willing to share her tips with her fellow alumni. You’ll learn how to:
  • Generate referrals to higher level buyers
  • Price your projects based on value, not hours
  • Structure your projects to meet the needs of a wide range of buyers
  • Be a thought leader, both in writing and in person
  • Improve your first impression
  • Leverage your professional and academic affiliations to build your practice
  • Be more compelling and articulate when talking about your value
  • Identify and break through the roadblocks that hold you back
If you’re a successful professional services provider, or even if you’re just getting started and want to move quickly to build a successful practice, you need this webinar.

Robbie Kellman Baxter brings over twenty years of strategy consulting and marketing expertise to Peninsula Strategies. Her clients have included startups and mid-sized venture-backed companies as well as industry leaders such as Netflix, Yahoo!, Oracle, and eBay. Over the past ten plus years, Peninsula Strategies has advised nearly 100 organizations on growth strategy.

A sought-after writer and keynote speaker, Robbie has presented to alumni organizations at Stanford, Harvard, and Haas, as well as chapters of the Product Development and Management Association, the Business Marketing Round Table, and Women in Consulting. She has been quoted on business issues in the Wall Street Journal, eCommerce Times, and Tampa Bay Journal, and has been asked to write articles for American Venture, Marketing Profs, and Management Consulting News.

Robbie’s expertise with companies in the emerging membership economy extends to include SaaS models, subscription models, and the implications of social mobility. She applies marketing discipline to business strategy, whether serving as a retained advisor to the leadership team, conducting market research and validation to assess new opportunities, or developing and implementing marketing programs to identify, generate, and retain new leads and customers.

A longtime resident of Menlo Park, Robbie has developed strong relationships throughout the Silicon Valley community, with investors, attorneys, and business leaders.

Robbie received her MBA from the Stanford Graduate School of Business, graduated with honors from Harvard College, and is an active volunteer with both institutions.
Contact Information
Primary Contact
McCombs Alumni
Date & Location
Date: 5/15/2014
Time: 12:00 PM to 1:00 PM
Location: Online