Marketing to the Social Customer: The Challenges of Social Media
Professor Srinivasan will discuss the challenges and threats posed by social media for marketers.
Raji Srinivasan is a professor in the Department of Marketing and a Spurgeon Bell Centennial Fellow. She received her Ph.D. from Pennsylvania State University. Dr. Srinivasan is the inaugural recipient of the American Marketing Association’s Erin Anderson Award for an Emerging Female Marketing Scholar and Mentor and a recipient of the American Marketing Association’s Rajan Varadarajan Award for an Emerging Marketing Scholar. Dr. Srinivasan’s expertise centers on organizational innovation and marketing metrics, including such topics as new product development, market entry and exit strategies, and the financial performance of firms.